“I want to crack the rock across as much of the reservoir as I can,” says David A. Pursell, a former fracking engineer who’s now an analyst at Tudor Pickering Holt in Houston. “That’s the Holy Grail.”

Note to self these are not small little cracks they are making. 'Across as much of the reservoir as I can' sounds a lot bigger.

“super cracks,” a method of blasting deeper into dense rock to create wider channels.

Ditto...wider cracks means  bigger too.

Schlumberger, after six years of research, has developed a technique called HiWAY. The technology can generate bigger cracks in surrounding rock formations than current methods by combining fiber with typical fracking materials such as sand so the stuff clumps as it’s being pumped in repeated pulses and at high pressure into the side of a well. The number of customers using HiWAY in North America has grown from two a year ago to more than 20, Schlumberger says.

Bigger and badder cracks. Earthquakes, what earthquakes? This industry is changing millions of years of geology each day.